Is Fracking a Bad Word?

There is a debate about whether the word 'fracking' is accurate or an overly-charged rhetorical ploy. For my two cents, the negative connotations with this harsh sounding word do justice to a process that is so technologically and resource intensive. Whether we choose to frack or not, we should have language capable of denoting the reality of what we are choosing. "Fracking" is more true to form than "resource exploration" at least.